Ads Budget Projector
Google Ads · PPC planning

Ads Budget Projector

Set a monthly budget, split it across campaign types, and see the projected clicks, conversions, cost per acquisition and return before a single dollar is spent.

Projection by campaign type

CampaignShareSpendImpressionsClicksConversionsCPARevenueROAS

Conversions per month, by campaign

Tap or hover a bar for detail

Cumulative spend vs projected revenue

Where the lines cross, the account has paid for itself

Month-by-month projection

All campaigns combined
MonthAd spendClicksConversionsCPARevenueROASCum. spendCum. revenueNet

How the numbers are calculated

  • Spend for each campaign is the monthly budget multiplied by its share of the split.
  • Clicks = spend ÷ CPC. Impressions = clicks ÷ CTR.
  • Conversions = clicks × conversion rate × learning factor × optimisation gain. The learning factor is 70% in month 1 and 85% in month 2 when the learning phase is on.
  • Revenue = conversions × value per conversion. For lead generation that value is lead-to-customer rate × customer value.
  • CPA is spend per conversion. ROAS is revenue per unit of ad spend, before the management fee. Net is revenue minus ad spend and fee.

Benchmark presets are industry-wide averages intended as a starting point for planning. Real results depend on keyword competition, landing pages, offer, seasonality and account history. Treat this as a projection, not a guarantee.